Raízen and ASR Group Partner to Create World's First Sustainable and Fully Traceable Supply Chain, with Non-GM Raw Cane Sugar Backed by Independent Certification

Press Release

Raízen, the world's largest sugar exporting company, and ASR Group, the world's largest refiner and marketer of cane sugar, announce a partnership that sets the standard for sustainable raw cane sugar supply chains globally. The unprecedented multi-year agreement between the partners creates the world's first fully physically traceable and 100 percent non-genetically modified (non-GM) certified supply chain. The partnership stretches from Raízen's sustainably certified sugarcane farms and bioenergy parks in Center-South Brazil, all the way to supporting the well-loved brands that make up ASR Group's cane sugar consumer products in North America and Europe.